Business Interests

My friend Cushla is studying silversmithing under the tutelage of a grand master, Shashi..he inherited the gift from his uncle who while awesomely talented died early due to alcoholism. His father took on the craft but was never really comfortable with it, preferring instead the craftsmanship of building. Fortunately for the lineage it was Shashi who was able to develop his craft into something more and with the help of his enterprising brother, Balua, has developed a business that allows for grand artistic expression and market expansion.
Cushla now not only learns from Shashi she assists in the promotion of the shop and brings the jewellery to her friends in Delhi and beyond to admire and acquire.









Having had some experience in the marketing and retail side of jewellery I was eager to lend a hand myself and spent a really great morning amongst the rings, bangles, bracelets and earrings creating the sort of displays that had been taught to me by Fani in our days at Love and Hatred in The Strand Arcade. Now Bijoux de Neemrana totally rocks!